The most valuable type of text link is the one way backlink. Many site marketers waste tons of effort sending out endless emails to other site marketers asking for link exchanges between websites. This is useless because the resulting reciprocal links are not that valuable in increasing web site traffic. Instead, webmasters should be focusing on bringing one way text links to their web sites.

Unfortunately, one way backlinks are difficult to acquire unless you know the best methods for getting them. And even knowing the best methods, you can still expect to put in lots of work to build them.

A tried and true method for getting a good supply of one way backlinks is to write articles and submit them to article directories. This will be really effective if you write a large enough number of articles. Most people give up after writing just 5 to 10 articles, but to be really successful you need to write at least 40 or 50 articles for each website you wish to promote.

A really effective method is to combine article marketing with a website matching system like Neurolinker. This allows you to place your articles on a large number of other websites, getting good quality backlinks to your website. Since the links come from your articles, they are by definition relevant links and are therefore highly valued by the search engines.

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